Pella
Vision AI for quality
Cameras and models that catch defects on the line, before they reach a customer.
33% fewer customer quality issues
Head of Industrial AI & Digital Transformation · Pella
Industrial AI that works on the plant floor.
I connect factory systems — MES, AI vision, robotics, controls — with enterprise platforms like PLM, ERP and CPQ, across manufacturing, telecom and rail.
Factory floor → enterprise
One connected operation.
MESAI visionRoboticsControlsPLMERPCPQ
Industrial
AI
AI
Factory
Enterprise
Results, not pilots.
33%
fewer customer quality issues with vision AI
54%
less unplanned equipment downtime
24%
higher production efficiency
70+
person global Industry 4.0 team led
World Economic Forum Lighthouse Factory
AI Breakthrough of the Year · Technology Association of Iowa
Future of Manufacturing Award · 2025 & 2026
Selected work
Where the factory gets smarter.
Operations first. AI in production. Then scale.
What energizes me is turning chaos into consistent, high-quality results — with an empowered team doing the work.
Operations first
I started as a front-line supervisor at BNSF: 13 crews, 48 union employees, nearly four years without an injury. I judge technology by safety, quality and throughput — not by the demo.
Industrial AI in production
Not pilots. Vision AI cutting customer quality issues 33%, an award-winning AI maintenance assistant, voice-guided work instructions, and machine learning predicting failures across 35 million sensor readings a day.
Prove it, then scale
Lewisville was a proof-of-concept lab that became Ericsson's global Industry 4.0 stack. Small teams prove it on one line, then roll it across the network — at Ericsson, 10× faster deployment at 90% lower cost per project.
IndustryWeek Talent Advisory Board · Member ↗
How I lead.
01
Never waste a crisis.
Hard situations produce the best solutions. Constraints force creativity, so I stay optimistic and put my energy into what I can control.
Oct 2023 · How Problems Get Turned into Opportunities ↗
02
A guide to answers, not an answer provider.
Feedback should be specific, timely and actionable — and a two-way conversation, so people own their growth.
Aug 2023 · How to Give and Get Constructive Criticism ↗
03
Don't take away someone's chance to own it.
I led people more experienced than me early on. Delegating builds skills and motivation, even when doing it myself would be faster.
Jun 2023 · Your Staff Needs You to Delegate ↗
04
When it's routine, it's time.
I thrive where there's chaos to tame. And real learning comes from living with the consequences of your decisions — some take years to play out.
May 2023 · Ready for the Next Career Challenge? ↗
Career
From rail yards to smart factories.
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2024 – now
Pella Corporation Head of Industrial AI & Digital Transformation — digital manufacturing and enterprise system modernization across the production network.
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2020 – 2024
Ericsson Global Head of Industry 4.0 Manufacturing Data and 5G in Manufacturing Leader. Head of Industry 4.0 for the USA 5G Smart Factory, and the company's advanced-technologies spokesperson for 100+ customer and partner visits.
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2006 – 2020
BNSF Railway Fourteen years, rising to Senior Manager of Data, Analytics & AI. Led Intelligent Automation & Advanced Analytics and the Equipment Quality Management System.
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Education
B.S. Electrical Engineering Texas A&M University–Kingsville
In the media
Ideas from the floor up.
Hybrid collaborationAI visual inspectionAutonomous mobile robotsEco-efficient IoTEnd-to-end digital thread
Read the article ↗
Video
5G Innovators: inside the Ericsson USA Smart Factory
CTIA · YouTube ↗
Panel
What excites me about 5G-enabled Industry 4.0
CTIA · LinkedIn ↗
Webinar
5G Innovators Manufacturing Webinar: productivity and worker safety
CTIA · LinkedIn ↗
Press
Silicon, USA: Technology That's Actually Made in America — Ericsson Lewisville, TX
PCMag ↗
Press
In Business, Better Connectivity Means Better Productivity
Bloomberg ↗
Let's build the factory that learns.
Advisory, speaking, or comparing notes on Industry 4.0.